The global halal food market is on a robust growth path, projected to reach a value of US$ 4,569.69 billion by 2030, up from US$ 2,447.44 billion in 2023. This growth is driven by the expanding global Muslim population, increasing demand for halal-certified food, and a growing focus on health-conscious and ethical food choices. With a CAGR of 9.33% expected during the forecast period from 2024 to 2030, the halal food market is set to witness a surge in product diversification, regulatory advancements, and enhanced consumer awareness about the benefits of consuming halal food.

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Key Factors Driving Market Growth

Rising Muslim Population

The Muslim population is growing rapidly, especially in regions like Asia Pacific, where Islam is the fastest-growing religion. Countries such as China, India, and Indonesia are seeing significant growth in their Muslim populations, which is directly influencing the demand for halal food. In China, for example, over 25 million Muslims are contributing to the rise in halal food consumption. This demographic shift is expected to continue, positively impacting the market.

Health and Hygiene Awareness

Halal food consumption is linked to higher standards of hygiene, food safety, and animal welfare. With increasing awareness about healthier eating habits, many consumers, both Muslim and non-Muslim, are opting for halal-certified products. Halal meat, in particular, is associated with superior standards of animal welfare and minimal use of chemicals, making it a preferred choice for health-conscious buyers.

Regulatory Support

Governments worldwide are introducing strict regulations for halal food products. In Saudi Arabia, for example, the expansion of mandatory halal certification for products like sweets, dairy, frozen foods, and oils has reinforced consumer trust in halal products. These regulations are helping create a more structured market, attracting both local and international food producers to invest in halal certification.

Increased Product Variety

As demand rises, manufacturers are diversifying their halal product offerings. Beyond traditional meat and poultry, products like dairy, juices, snacks, and even ready-to-eat meals are now available in halal-certified variants. The availability of value-added products is making halal food more accessible and appealing to a wider consumer base.

Market Segmentation and Key Trends

Meat Products: Dominating the Halal Food Market

Meat, particularly beef, chicken, and lamb, continues to dominate the halal food market. As consumers prioritize antibiotic-free, hormone-free, and microbe-free meat, halal-certified meat offers a safer, more ethical alternative. The growing demand for halal meat is also being driven by increasing concerns over food safety, hygiene, and animal welfare.

Supermarkets and Hypermarkets: Key Distribution Channels

Supermarkets and hypermarkets are the leading distribution channels for halal food. These retail formats provide consumers with a wide range of halal products under one roof, making it easier for them to make purchases. The rise in global inflation and consumer interest in cost-effective shopping has further boosted supermarket sales, as they offer competitive pricing and promotions on halal goods. Additionally, hypermarkets and supermarkets act as key platforms for launching new halal food products, enhancing product visibility.

Online Stores: A Growing Sales Channel

With increasing internet penetration and changing shopping habits, online stores have emerged as a significant distribution channel for halal foods. E-commerce platforms offer convenience, a wider range of products, and home delivery options, making halal food accessible to more people across the globe. This trend is expected to grow in parallel with the broader e-commerce boom.

Regional Insights: Growth in Asia-Pacific and India

Asia-Pacific: The Fastest-Growing Region

The Asia-Pacific (APAC) region is set to witness the most significant growth in the halal food market. Countries like China, India, and Indonesia have large Muslim populations that are increasingly embracing halal food. Moreover, urbanization, higher disposable incomes, and a growing preference for processed and convenience foods are driving this demand. As consumer awareness of halal food benefits rises, manufacturers are expanding their halal product portfolios to cater to the growing population.

India’s Growing Potential

India's Muslim population is experiencing rapid growth, and this has a significant impact on the demand for halal food. The influx of Muslims from various regions, coupled with the rising purchasing power of the Muslim community in India, is expected to drive substantial market growth. Manufacturers are responding by launching more halal-certified food products to cater to this growing demographic, especially in urban and semi-urban areas.

Key Players in the Halal Food Market

Leading companies in the global halal food market include:

• Nestlé SA
• JBS SA
• BRF SA
• Kawan Food Berhad
• Cargill Inc.
• Carrefour SA
• Crescent Foods Inc.
• VegaVites
• American Halal Company Inc.
• American Foods Group LLC
• Al Islami Foods

These companies are innovating to meet the growing demand for halal products by launching new products, expanding their geographic presence, and partnering with global retailers. For example, in August 2023, Al Islami Foods relaunched its premium chicken products in Qatar, ensuring the highest halal standards. Meanwhile, in February 2023, Chicken Cottage, a UK-based fast-food chain, partnered with Express Kitchen to expand its halal offerings in East Africa.

 

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